Durex's "Get It On" is a marketing campaign and slogan that the company used to promote its range of sexual health and wellness products, primarily condoms. This campaign aimed to encourage safe and responsible sexual practices while also promoting Durex products as a means to enhance intimacy and pleasure.

Here's an explanation of the campaign:

1. Get It On: The slogan "Get It On" is a playful and catchy way of encouraging people to engage in sexual activity while also emphasizing the importance of using protection. It's a double entendre that suggests both getting intimate with a partner and getting a condom on for safe sex.

Durex is known for its various campaigns and initiatives aimed at promoting sexual health and well-being, including advocating for safe sex practices and the use of condoms to prevent sexually transmitted infections (STIs) and unwanted pregnancies. The "Get It On" campaign aligns with these objectives by making the use of condoms more appealing and emphasizing the importance of using them consistently.